The Software Advantage for Storage Virtualization: DataCore Software Sets the Stage for Virtualization Leadership in 2011

http://vmblog.com/archive/2010/12/29/the-software-advantage-for-storage-virtualization-datacore-software-sets-the-stage-for-virtualization-leadership-in-2011.aspx

DataCore Software, an early pioneer and now a leading provider of software-based virtualization solutions empowering storage, today highlighted what it considers points of emphasis for 2011 in terms of furthering the promise of virtualization.

The promise of virtualization will be further realized this year. Software-based storage virtualization will take its rightful place by making storage anonymous within virtual infrastructures. Equally important, a number of trends, strategic drivers and software architectures will emerge to make a new level of flexibility and scale both practical and cost-effective to achieve. The most significant driver will be the simple realization that only a software-based infrastructure can truly deliver the necessary advantages to make virtualization and Clouds a reality because software can abstract itself from device specific limitations, provide portability across platforms, and endure beyond the life of underlying hardware platforms that come and go over time.

Compelling Benefits: The "Software Advantage" and Anonymous Storage

According to DataCore Chairman and Co-founder Ziya Aral, "The entire storage virtualization angle was real simple - abstract yourself from the hardware. DataCore was founded on the belief that storage controllers in general and storage virtualization in particular were essentially ‘software programs.' For us, virtualization was driven by a very simple need to make a portable software program to do disk storage and run it on any platform."

This sentiment is both echoed and further emphasized by DataCore's President, CEO and Co-founder George Teixeira, "From a business standpoint, the total cost of ownership and the payback on investment of a pure ‘software infrastructure,' where you pay once for intelligent software to manage, protect and get more from your storage assets - as they come and go from generation to generation and brand to brand - is a value proposition that is as compelling as it is inevitable."

Bottom-line: A software based storage virtualization infrastructure can live within the same abstraction level as virtual servers and virtual desktops and bring along the same type of benefits that we have seen from these movements in regards to making storage hardware brands largely irrelevant - or anonymous - to users and applications, therefore simplifying management, removing storage task complexity, speeding up response and provisioning times and increasing overall utilization and flexibility.

The "software advantage" becomes more obvious when you consider the many scenarios it works in and the many shapes it takes and will take in the future. Because DataCore software is portable, it can run on a virtual machine (VM) or on a multitude of physical servers. It not only virtualizes and manages storage, but can coexist along with the server hypervisor in the virtualization layer, providing many possibilities to solve real world and real budget challenges. Hardware simply can't do that.

Software-based storage virtualization has been lauded as a "game changer" in a number of reports, including: InformationWeek's ‘Storage Anonymous' Cover Story.

DataCore's Future Directions for Storage Virtualization

"The whole idea of DataCore and our vision was that if you could move the software program from the constraints and boundaries of the physical platforms and take it to a modern programming environment, then it would be possible to do with software what had been done manually to that point - that's storage virtualization," explains Aral.

Virtual desktops (vDesktops) are an excellent example that highlights the need for a new model for storage. The major challenge for vDesktops is that SANs are often implemented with large and costly storage controllers and complex external storage networks. While these have the advantage of achieving reasonable scalability, they introduce a very large threshold cost to virtual desktop implementations. To overcome this high capital cost burden, hardware vendors typically tout the economics of deploying several thousand vDesktops. The real problem in this case is not in scaling up to "thousands" of vDesktops but in scaling them down to practical configurations. It barely needs mentioning that this must occur without radically spiking costs at the low end and also without forgoing the SAN feature set which assures portability, availability, and data redundancy. Otherwise, the very benefits of vDesktops are compromised.

DataCore has done extensive benchmarking to understand the economics of vDesktops and has been able to configure high-availability configurations supporting a few hundred instead of "thousands" of vDesktops, and at a cost per desktop of less than one tenth of what was previously reported. In addition, new topologies allow the scaling of such configurations to "thousands" if that is what is required. Based on these initial findings, DataCore will make a significant impact on removing storage costs as a primary barrier to virtual desktop deployments. DataCore will be posting a series of Virtual Desktops Benchmark Reports in 2011.

Virtual desktops have one element in common with the other major computing movement of our day: cloud computing. Both technologies promise to deploy very large numbers of "machines" of the same class. This creates the opportunity to present one additional level of virtualization and to "divide and conquer" the problem which is otherwise daunting for its scale. What if, instead of attempting to manage hundreds or thousands of virtual machines discretely, one could divide them into arbitrary groups or sub-units and then manage a far smaller number of sub-units? This will also be the future direction of our work, impacting not only vDesktops and cloud computing but also the organization of storage itself.

Stay tuned to DataCore in 2011 for more details.

Learn More - Supporting Materials

Ziya Aral discusses: The DataCore Product Vision, Virtual Desktops and Benchmark Findings.

George Teixeira shares his "Perspectives on the Shifting Economies of Storage Virtualization Software, Private Clouds and Virtual Desktops" - DataCore CEO Perspectives: 2011.

DataCore Software: 2011 Perspectives on the Shifting Economies of Storage Virtualization Software, Private Clouds and Virtual Desktops

"The business return on investment of a pure ‘software infrastructure,' where you pay once for intelligent software to manage, protect and get more from your storage assets - as they come and go from generation to generation and brand to brand - is a value proposition that is as compelling as it is inevitable."- George Teixeira, President and CEO, DataCore Software

Read the top 5 predictions for 2011 from DataCore Software at: http://vmblog.com/archive/2010/12/16/datacore-2011-perspectives-on-the-shifting-economies-of-storage-virtualization-software-private-clouds-and-virtual-desktops.aspx

Software based Storage Virtualization is key to Cloud Performance

Current projects emphasize the growing need for high performance and highly available storage for the cloud. Case in point – DataCore Software recently implemented its SANsymphony™ software at Waterstons. This major IT service provider offers cloud hosting services from a purpose-built Tier 3 data center in the North of England. Based on Dell storage hardware, VMware and DataCore's SANsymphony software – configured in a redundant configuration, it offers all the high availability and resilience that Waterstons' high-end cloud hosting service requires. Through SANsymphony's built-in agility and thin-provisioning software, Waterstons' clients can access storage “on-the-fly” from the VMware server farm. Andrew Kershaw, Technical Director at Waterstons, explains, "Through our cloud-based service, we are able to offer new and innovative ways of supporting clients and solving their business and technology problems. With the VMware and DataCore combination, we can respond to demands extremely quickly and on a very flexible basis, which often is simply not the case with traditional infrastructure."
 
Host.net, one of the largest hosting services in the USA, delivers private cloud computing services for companies ranging from SMEs to large enterprises, utilizing a true software-based approach to attain the greatest flexibility and to deliver 100% uptime. "We chose VMware, DataCore and Cisco in the core design of our vPDC platform because each vendor delivers the very best virtualization component in their respective areas of competence," says Jeffrey Slapp, Vice President of Virtualization Services for Host.net. He states that many companies have signed on as new customers because of the competitive advantages they have achieved with this combination of technologies and architecture.

Top 10 Ways to Trim Storage Costs

 http://www.enterprisestorageforum.com/management/article.php/3908676/Top-10-Ways-to-Trim-Storage-Costs.htm

Software Virtualization
There are many ways to virtualize storage. In some cases, the vendor suggests throwing away old hardware to buy a brand new virtualization array. A cheaper way is to leave legacy disk in place and incorporate it into a shared storage pool using software-based virtualization.

“With software-based storage virtualization, you can take full advantage of disk resources already in place before you spend any money on additional capacity,” said Augie Gonzalez, director of product marketing, DataCore Software.